How do you turn a single night into a story? A fleeting encounter into a feeling? An event into an emotion? These were the questions we asked ourselves, and the InterContinental team all over the world. We knew InterContinental were doing something special. But we wanted to pin down how – and why – their occasions have long been celebrated as going beyond the ordinary.

We found the opportunity for InterContinental was not just to host occasions, but to write a line in each guest’s life story. To layer experiences and open doors. To help guests explore time-old traditions, while creating their own. To spark emotions, even from a single scent or sound that shapes stories that are passed from one generation to the next. 

It meant positioning InterContinental not just as host but curator, setting the direction for an ethos and set of guiding principles that brought alive their vision to make every occasion incredible. Offering more than a remarkable setting, but connecting each occasion in culture and personal story. So whether decadent or discreet, InterContinental could celebrate each guest in a way that is  both individual and indulgent.