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Incredible Occasions

INTERCONTINENTAL HOTELS & RESORTS

What makes an occasion one that stays with you for a lifetime? Transforming celebrations from ordinary to extraordinary.

InterContinental Hotels & Resorts, the world’s first and largest international luxury hotel brand, is embarking on an extensive global brand evolution. Driven by the brand’s long held belief that travel can expand minds and connect cultures, it’s responding to the modern luxury travellers desire for knowledge and culturally rich experiences. At the heart of the brand transformation is the new Incredible Occasions programme. 

 

Inspired by the brands legacy of becoming the backdrop of guests most cherished celebrations, InterContinental Hotels & Resorts is affirming it’s position as being the place to celebrate life’s milestones. AboundStudio were appointed to articulate the vision and shape the experience, by crafting a compelling philosophy, set of guiding principles and activation tools to support on-property teams plan, market and deliver Incredible Occasions to guests.

 

The result, is xxx led ethos that acts as a lens to curate every occasion.xxx setting the stage for truly Incredible Occasions - Curated by InterContinental. 

Generations of Celebrations.

Love for Home. Love for Living.
Love for People and Place.

Home To The Comfort Seekers And Avid Entertainers; Friends And Strangers. The Just Dating Couples And 'Winging It' Parents. The Footy Obsessed, 'Norf London' Geezers And Park-Run Craft Coffee Chasers. The Saturday Morning Market Goers And Art On The Heath (With Bubbles) Kind Of People. The Free-Wheeling Lycra Clad Cyclists, And Music Lovers Heading Home From The Roundhouse After An All Nighter. The Bootcamp Bunnies On The Hill At Sunrise And The Popping To Paris Fashionistas. The Impromptu Pint After Work Creatives And The Always-On Influencers. London, A Unique Blend Of Characters, From The Born And Bred To The 'Here For A While' Never To Leave, New Found Londoners.

How do you turn a single night into a story? A fleeting encounter into a feeling? An event into an emotion? These were the questions we asked ourselves, and the InterContinental teams all over the world. We knew InterContinental were doing something special. But we wanted to pin down how – and why – their occasions have long been celebrated as going beyond the ordinary.

 

We found the opportunity for InterContinental was not just to host occasions, but to write a line in each guest’s life story. To layer experiences and open doors. To help guests explore time-old traditions, while creating their own. To spark emotions, even from a single scent or sound. Shaping stories that will be passed from one generation to the next. 

 

It meant InterContinental’s role was one of host and curators, which helped set the direction for a philosophy and set of principles that were an evocation of their ambition to make every occasion incredible. It means not just providing a remarkable setting but taking inspiration from the culture around, ensuring each hotel can celebrate in their own special way. And whether decadent or discreet, celebrating guests in a way that feels both individual and indulgent.

Curated by InterContinental

Home to the comfort seekers and avid entertainers; friends and strangers. The just dating couples and 'winging it' parents. The footy obsessed, 'Norf London' geezers and park-run craft coffee chasers. The Saturday morning market goers and art on the heath (with bubbles) kind of people. The free-wheeling lycra clad cyclists, and music lovers heading home from the Roundhouse after an all nighter. The bootcamp bunnies on the hill at sunrise and the popping to Paris fashionistas. The impromptu pint after work creatives and the always-on influencers. London, a unique blend of characters, from the born and bred to the 'here for a while' never to leave, new found Londoners.

Hazy days and neon nights. Quick coffees and long cocktails. Sunrise swims and weekends on the lake. Find your rhythm on Rainey ~ a place that pulses to a thousand beats and melodies. Live every moment fully, soaking up the colorful vibes. And feed your soul with music, good friends and movement. This is a place that's hard to pin down, but impossible to leave.With a space just for you at its beating heart.

From decadent dinner parties to milestone birthdays, whimsical weekends to the perfect proposal, when given the privilege of hosting, InterContinental needed to go beyond expectations to curate something that not only lasts, but lasts a lifetime. Through the layering of details – from fascinating florals to exquisite food, bespoke lighting to scents and sounds. 

 

Brought to life xxx xxx

From decadent dinner parties to milestone birthdays, whimsical weekends to the perfect proposal, when given the privilege of hosting, InterContinental needed to go beyond expectations to curate something that not only lasts, but lasts a lifetime. Through the layering of details – from fascinating florals to exquisite food, bespoke lighting to scents and sounds. 

 

Brought to life xxx xxx

From decadent dinner parties to milestone birthdays, whimsical weekends to the perfect proposal, when given the privilege of hosting, InterContinental needed to go

For Life’s Milestones

Vabel London Taran Wilkhu

All In House

Amazingly, most developers outsource design and construction. We don’t. We are the designers, architects and builders. We conceive and construct each home from start to finish. It means the finished product is an authentic representation of our original vision, not a messy and unsatisfying compromise.

Vabel London Taran Wilkhu

Built For Life

To build homes people fall in love with and want to spend their lives, we think carefully, obsessively even, about the design. That means putting people first and creating comfortable, well-organised spaces that will serve as a fitting backdrop for everyday life.

Vabel London

Carefully Curated

We hand-pick locations we’d like to live, assembling each of our homes lovingly to reflect and enhance the character of the local area. We source and layer materials of enduring quality and personality, while giving residents space to make each home their own.

Vabel London

Responsibly Crafted

We believe in creating homes that last. Homes constructed with renewable technologies to reduce energy demands. Homes that have a positive impact on people and place. Working towards building a zero carbon future.

From First Site Visit, To When’s The House Warming.

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Through examples, interviews and ideas, we explored what makes an occasion one that stays with guests for a lifetime. We unpacked what it means to be a perfect host. And we shone a spotlight on some of the most creative and inspirational occasions from around the world. Captured in a guide that is both functional and inspirational, it acts as a tangible tool to support the curation and delivery of Incredible Occasions at properties around the world. 

 

The marketing playbook information goes here. 

- Visual and verbal style

- Photography

- Templates

- Collateral

Celebratory Stories

Vabel London Branding
Vabel London Branding Ludovic Balay
Vabel London Taran Wilkhu
Vabel London Ludovic Balay

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Incredible Occasions was announced as part of the broader global brand evolution. Piloting in 2023 with Incredible Occasions in Paris and London, the Incredible Occasions programme will roll out and be available to guests across properties in 2024.

“We love your grasp of the brand, your editorial approach and impeccable eye for detail.“

– Katie Olesen, Global Head of InterContinental Hotels &  Resorts

Project Scope

Experience Strategy

Experience Philosophy

Experience Principles

Experience Playbooks

Experience Activation Tools

Marketing Playbook

Learn More

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