CULTURE & COMMUNITY
14 years ago The Hoxton, Shoreditch opened its doors. Fired up to re-imagine the guest experience and break age old in-flexible habits of hotels lacking in humanity and riddled with Ts & Cs, it set out to design a better way. One that other hotel brands now follow and many look up to.
By James Huntly | AboundStudio
As my first hospitality project, The Hoxton opened the door to a career in design and my love affair with hotels. It taught me the value of looking holistically across a guest journey, the importance of designing with empathy and the reward of working with those brave enough to disrupt the status quo.
I’ve watched on over the years, as Ennismore have taken the brand from strength to strength. It takes a delicate balance of courage and humility to master the art of scaling a brand authentically - something I’m proud to have experienced both agency and brand side now.
Given the news that Ennismore has completed its merger with Accor to create the world's largest lifestyle hotel portfolio and write the next chapter of the brand, I eagerly look onto see how the Hoxton comes of age, to travel the world.
Read more about the project here.
Acknowledgement of Country.
AboundStudio acknowledge this country's First Nations peoples and their ongoing strength in practising the world's oldest living culture. We acknowledge the Traditional Owners of the lands and waters on which we live and work, and pay our respect to their Elders past, present and emerging.