Not an Empire
IDEAS, CULTURE & COMMUNITY
Community over competition - it’s an ubiquitous hashtag, and one that could be viewed as an antithesis to established design agencies.
Collaboration isn’t a concept that comes naturally to agency models - they simply aren’t designed for it. In creating AboundStudio, we put collaboration at the core of our business model.
We love the concept of the eco-system over empire. Paired with the move away from standard operational hours and fixed locations, Abound’s business model does not have a KPI of building an ever-growing team of permanent employees trying to cover off all possible client requirements in terms of expertise. We never held the view that a one-stop-shop was ideal, or even realistic. We’ve witnessed too many examples of marketing agencies adding ‘branding’ to their list of specialities as almost an afterthought, then doing some creative wrangling of the project to meet the teams’ skillset. Rather, our eco-system approach sees us working with our clients not just for them, tailoring a team around the project, pairing the best talent (not the only talent) to deliver a result that is nimble, fresh, innovative, effective and powerful. Best of all, the approach delivers a creative outcome that exceeds the clients’ expectations. All of this at pace without the constraints of the standard agency model.
Building a project’s creative dream team of competent and innovative people can involve seeking out the ‘competition,’ likeminded studios and creatives who love working smarter with more flexibility, who see partnership and collaboration as an energising and fulfilling way to achieve an incredible result for a client. AboundStudio is incredibly proud of our hand-picked collective approach.
Our collective includes creators, innovators and thought leaders working at the intersection of brand creation, concept development and experience design, translating fresh thinking into unforgettable brands. We’re everything a client needs; nothing they don’t.
An empire has the vision for scale, an eco-system the vision for connection rather than competition. We love talking collaboration and the power of the collective- if you do too, reach out to us here.