Experience Makers
JOURNAL
Commerciality meets creativity. Life meets design. The result? A design studio working with the change makers enriching how we live, work and travel.
After years working on both sides of the design equation - agency and client side - James joined forces with his partner in business and in life, Alison, to create a design studio that enabled a collective approach, an eco-system of creative and commercial professionals. The right team, if you will, rather than the only team, where the project directs the team assembly and not the other way around, supported by an operational structure informed by Alison’s extensive experience working with luxury high end lifestyle brands.
We believe that good design is multilayered and multifaceted. It has the power to change the way we live, work and play and as a design studio our philosophy and approach is one that’s aligned to designing a better way. Every day, we work with disruptive, progressive, inspiring brands to bring their inspiration to life. It’s this philosophy, applied across all areas of their lives that led James and Alison to relocate 14,470 kilometres from London to Perth, in beautiful Western Australia.
Long before the relocation we were working remotely with clients across continents. So why not live a life by design? We were inspired by the book, Design Your Life by prolific designer, Vince Frost. This stunning book champions the application of design principles to your life, a process we live, breathe and preach every day to our own clients – only this time we looked to apply it and add value to our own life.
The opportunity to blend life by design with work that’s meaningful, ground breaking and inspirational, paired with a move across equators was a siren call that was impossible to resist.
We’re not alone in the way we do things at Abound - many organisations across sectors have a mode of operandi that is unshackled and is responsive and sensitive to people’s desire to assess what’s truly important to them, where true flexibility is not just lip service, where 9-5 is a song rather than a lifestyle.
Who doesn’t want a happy, healthy hybrid working model that includes phenomenal clients and the beaches of Western Australia, one that harnesses the superpowers of commerciality and design expertise?
AboundStudio works with experience makers across the globe to design living, feeling brands that enrich and inspire. While our clients traverse the travel, hospitality and lifestyle industries, their common thread is one that is connected in culture, community and discovery.
If we sparked a thought with this journal, we’d love to hear from you.
Soul Searching
There’s nothing like travel to teach us about ourselves, our sense of identity and belonging. When those same ideas shape a brand, the outcome is something deeper: design you feel.
Life By Design
Do you live a life by design? It’s more than a mantra – it’s a guiding philosophy that shapes our founder’s approach to creativity, business and everyday life.
Style and Substance
It's easy to get lost in an ever growing world of "locally inspired" lifestyle hotels. The abundance of choice and quality makes it hard for hotels to standout.
Open House
Fired up to re-imagine the guest experience and break age old in-flexible habits of hotels lacking in humanity, The Hoxton set out to design a better way.
Come on Barbie
We explore what makes the perfect partnership as a rising wave of iconic brands come together to create one-of-a-kind experiences and pop-up stays.
Happy Healthy Spaces
A more mindful way of being is driving a step change in how we live, work and travel. It’s time to design brands and spaces in tune with people and nature.