Experience Makers
JOURNAL
Commerciality meets creativity. Life meets design. The result? A design studio working with the change makers enriching how we live, work and travel.
After years working on both sides of the design equation - agency and client side - James joined forces with his partner in business and in life, Alison, to create a design studio that enabled a collective approach, an eco-system of creative and commercial professionals. The right team, if you will, rather than the only team, where the project directs the team assembly and not the other way around, supported by an operational structure informed by Alison’s extensive experience working with luxury high end lifestyle brands.
We believe that good design is multilayered and multifaceted. It has the power to change the way we live, work and play and as a design studio our philosophy and approach is one that’s aligned to designing a better way. Every day, we work with disruptive, progressive, inspiring brands to bring their inspiration to life. It’s this philosophy, applied across all areas of their lives that led James and Alison to relocate 14,470 kilometres from London to Perth, in beautiful Western Australia.
Long before the relocation we were working remotely with clients across continents. So why not live a life by design? We were inspired by the book, Design Your Life by prolific designer, Vince Frost. This stunning book champions the application of design principles to your life, a process we live, breathe and preach every day to our own clients – only this time we looked to apply it and add value to our own life.
The opportunity to blend life by design with work that’s meaningful, ground breaking and inspirational, paired with a move across equators was a siren call that was impossible to resist.
We’re not alone in the way we do things at Abound - many organisations across sectors have a mode of operandi that is unshackled and is responsive and sensitive to people’s desire to assess what’s truly important to them, where true flexibility is not just lip service, where 9-5 is a song rather than a lifestyle.
Who doesn’t want a happy, healthy hybrid working model that includes phenomenal clients and the beaches of Western Australia, one that harnesses the superpowers of commerciality and design expertise?
AboundStudio works with experience makers across the globe to design living, feeling brands that enrich and inspire. While our clients traverse the travel, hospitality and lifestyle industries, their common thread is one that is connected in culture, community and discovery.
If we sparked a thought with this journal, we’d love to hear from you.
A Road Less Travelled
Conscious creators are reshaping our relationship with household brands and our lived environment. Are travel and hospitality brands next?
More Than a Logo
A good brand, a brand you can feel, is so much more than a logo. Done well, it will diffuse through an entire organisation with purpose and intention.
Part of The Fabric
When a connection to community and place becomes a powerful, persuasive force, positively reshaping our cultural landscape.
Design You Feel
We’ve always held tightly to our values led approach, the opportunity to articulate them more openly is one that we’re excited to take forward.
Location, Brand
Building a brand that becomes bigger than the physical space it occupies, where the bricks and mortar are an evocation of the brand, not vice versa.
Experience Makers
Commerciality meets creativity. Life meets design. The result? A design studio working with the change makers enriching how we live, work and travel.