Distinct by Design

VIGNETTE COLLECTION

vignettecollectionhotels.com

@vignettehotels

Crafting a global design approach to inspire a collection of hotels with a difference, each with their own unique style, character and story to tell.

Interior Design Strategy

Interior Design Direction

Interior Design Application

Interior Design Tools

Launched in August 2021, Vignette Collection, IHG’s first collection brand, is a family of one-off luxury hotels in sought-after urban and resort locations. Each property offers the next generation of luxury and lifestyle travellers a place to indulge in stays that weave responsibility, community and locality together – backed by IHG Hotels and Resorts' trusted reputation.

Supporting the creative and commercial growth of the Vignette Collection, AboundStudio were appointed to develop and deliver a series of global design tools to inspire a future pipeline of properties. The objective was to translate, frame and deliver a flexible interior design approach that could flex across properties, whilst growing a family of one-off hotels, connected by a shared vision.

A Collection with a Difference.

NARRATIVE, QUALITY & DECADENT DETAILS

Set the scene for your next story in handpicked hotels that indulge the senses. From classic to contemporary, our collection offers one-of-a-kind styles and new possibilities for every stay.

There is no one-size-fits-all approach to Vignette Collection, together the family of hotels are known for their individuality. It required setting a design ethos and principles that could adapt to each property's individual needs. Acting as a lens to consider a hotel’s existing condition, whilst helping shape a cohesive design narrative to deliver a distinctive, high-quality stay.

It meant putting each hotel's identity centre stage, celebrating their unique character, style and story. Weaving the narrative across touch-points and the guest journey. Elevating quality and infusing luxury details in all the right places. So, whether decadent or discrete, serene or spiritual, each hotel meets guests expectations, whilst having a story worth sharing.

Each with a story to tell.

Vignette Collection is designed to appeal to a variety of assets, which required an approach that could apply itself freely to a diverse collection of properties and styles. From iconic heritage landmarks to urban lifestyle destinations, classic leisure resorts to restorative resort escapes, the growing family of properties showcase a unique interpretation of design.

Brought to life with inspiration and examples, design reference and case studies, the project delivers a series of design tools for owners, developers and designers. They’re purposefully designed to guide and inspire, and never prescribe design. Providing freedom within a framework to design and grow a collection of 'one-of-a kind' hotels around the world.

Embracing a variety of styles.

Touchpoints

With over 20 hotels open and a growing pipeline of signings across the world, The Vignette Collection enhances IHG’s rapidly expanding portfolio of Luxury and Lifestyle offerings, catering to the needs of both leisure and business travellers.

GUEST BOOK

A huge thank you for all the incredible work. You’ve been so wonderful to work with and we have received brilliant feedback. The work will help us enormously.