One-Of-A-Kind Stays
VIGNETTE COLLECTION
Crafting a global design approach to inspire a collection of one-of-a-kind hotels, each with their own unique style, character and story to tell.
Launched in August 2021, Vignette Collection, IHG’s first collection brand, is a family of one-of-a-kind properties in sought-after urban and resort locations. Each property offers the next generation of Luxury & Lifestyle travellers a place to indulge in stays that weave responsibility, community and locality together – backed by IHG’s trusted reputation.
Supporting the creative and commercial growth of Vignette Collection, AboundStudio were appointed to develop and deliver a Global Design Approach for the brand. The objective, was to translate, frame and deliver a ‘one of a kind’ design ethos for the Vignette Collection, that could flex across property types, whilst guiding and inspiring design across future properties.
There is no one-size-fits-all approach to Vignette Collection, together the hotels are known for their individuality. It means being considerate of a hotel’s existing quality and condition, whilst celebrating each for their unique story and distinct style.
The approach is designed to inspire and guide properties in crafting a cohesive design narrative, authentic to their unique hotel. With
layers of luxury, high-quality design and decadent details living in each design choice and across the guest journey. So, whether
decadent or discrete, serene or spiritual, each hotel brings alive a one-of-a-kind experience, worth sharing.
Celebrating Individuality
Adaptable Living
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Locally Led
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Human Hosts
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Small changes, Big Impact
From it’s inception voco™ was designed to layer and flex sympathetically across softer hotel touch-points – always working with, and to enhance, an existing hotel’s character. It’s meant a refreshingly easy-to-use design kit and palette of accessories, artwork and furnishings that continues to breathe a new lease of life into pipeline properties.
Discover More
With 6 hotels open and a growing pipeline of signings across the world, The Vignette Collection enhances IHG’s rapidly expanding portfolio of Luxury & Lifestyle offerings, catering to the needs of both leisure and business travelers.
A huge thank you for all the incredible work. You’ve been so wonderful to work with and we have received brilliant feedback. The work will help us enormously.
— DANIEL LINACRE, BRAND DIRECTOR, VIGNETTE COLLECTION
Acknowledgement of Country.
AboundStudio acknowledge this country's First Nations peoples and their ongoing strength in practising the world's oldest living culture. We acknowledge the Traditional Owners of the lands and waters on which we live and work, and pay our respect to their Elders past, present and emerging.