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Creating life enriching brands, spaces and experiences connected in culture, community and discovery.

Creating life enriching brands, spaces and experiences connected in culture, community and discovery.

Hospitality brand identity and spatial concept

Born from a love of travel, hospitality and lifestyle, Abound is a strategic design studio. Our clients are likeminded experience makers who believe in the power of design to move people, spark connection and shape culture. Together, we craft meaningful design concepts, places and brands that become vibrant platforms of discovery.

Project Highlights

Paseo Rainey Street ATX Brand Concept, Positioning, Identity

Wellness, Redefined.

Even Hotels
Paseo Rainey Street ATX Brand Concept, Positioning, Identity

The Convent Is Calling.

Locke De Santa Joana
Paseo Rainey Street ATX Brand Concept, Positioning, Identity

Life, All In.

Paseo
Desa Potato Head Sustaina
Design You Feel

We’ve always held tightly to our values led approach, the opportunity to articulate them more openly is one that we’re excited to take forward.

Desa Potato Head Sustaina
Hallmarks and Rituals

As creative, fun and exciting to uncover and create, as they are significant in creating a memorable, meaningful brand experience.

Desa Potato Head Sustaina
Style and Substance

It's easy to get lost in an ever growing world of "locally inspired" lifestyle hotels. The abundance of choice and quality makes it hard for hotels to standout.

Desa Potato Head Sustaina
Desa's Dance

The future of hospitality is radical, regenerative and growing on a not so quiet part of Bali. Known for its buzzing beach club, Potato Head is quietly redefining hospitality.

Desa Potato Head Sustaina
Experience Makers

Commerciality meets creativity. Life meets design. The result? A design studio working with the change makers enriching how we live, work and travel.

Desa Potato Head Sustaina
More Than a Logo

A good brand, a brand you can feel, is so much more than a logo. Done well, it will diffuse through an entire organisation with purpose and intention.

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