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Creating life enriching brands, spaces and experiences connected in culture, community and discovery.

Creating life enriching brands, spaces and experiences connected in culture, community and discovery.

Hospitality brand identity and spatial concept

Born from a love of travel, hospitality and lifestyle, Abound is a strategic design studio. Our clients are likeminded experience makers who believe in the power of design to move people, spark connection and shape culture. Together, we craft meaningful design concepts, places and brands that become vibrant platforms of discovery.

Project Highlights

Even Hotels

Wellness, Redefined.

Even Hotels

Locke De Santa Joana

The Convent Is Calling.

Locke De Santa Joana

Paseo

Life, All In.

Paseo

More Than a Logo

More Than a Logo

A good brand, a brand you can feel, is so much more than a logo. Done well, it will diffuse through an entire organisation with purpose and intention.

Style and Substance

Style and Substance

It's easy to get lost in an ever growing world of "locally inspired" lifestyle hotels. The abundance of choice and quality makes it hard for hotels to standout.

Hallmarks and Rituals

Hallmarks and Rituals

As creative, fun and exciting to uncover and create, as they are significant in creating a memorable, meaningful brand experience.

Design You Feel

Design You Feel

We’ve always held tightly to our values led approach, the opportunity to articulate them more openly is one that we’re excited to take forward.

A Road Less Travelled

A Road Less Travelled

Conscious creators are reshaping our relationship with household brands and our lived environment. Are travel and hospitality brands next?

Life By Design

Life By Design

Do you live a life by design? It’s more than a mantra – it’s a guiding philosophy that shapes our founder’s approach to creativity, business and everyday life.

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