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The Covent Is Calling

LOCKE DE SANTA JOANA

This is Locke. On the rocks. With a twist. Roam from city to sanctuary in just a few steps. Melt from work to relaxation and back again. Wander from your apartment to the courtyard, without even slipping on your shoes. And experience Lisbon like never before.

Paseo Multifamily Austin TX LV Collective

At Locke de Santa Joanna, you can do – and experience – it all. Culture. Community. Creativity. Cuisine. Both inside and outside the walls of our stunning 17th century convent. With more rooms than any other Locke, plus social and living spaces, eateries and a tranquil courtyard pool, it is living proof that big is beautiful. Turn up the sights; turn down for bed. Explore the old while celebrating the new.

 

What if you could have a city break

and sunshine at the same time? The comfort

of a hotel with the space of an apartment?

The style and quality of Locke with even more

story, more soul, more life? Welcome to your new

destination – part hotel, part urban retreat, part

playground, in the heart of the city. Check in.

Sprawl out. And do Lisbon your way.

Lap up Lisbon.

Paseo Austin TX Photography Jackie Lee

Rhythm Of Rainey

Part hotel.
Part retreat.
Part playground.
A new way to stay

 

Pasea Rainey Street, Austin TX

Paseo is more than a name; it’s an attitude. Literally meaning ‘leisurely evening walk or stroll’ in Spanish, it captures the brand spirit in its purest form. It’s about taking your time. Stopping to chat, or just looking up to notice your surroundings. It’s about living well and being part of something bigger than yourself. Although simple in its form and sound, it’s inspired a brand that’s alive with movement and possibility.

 

Inspired by the spirit and personality of the street, the visual and verbal style is open and vivacious with a hearty voice, it invites all to take part and look around. Elegant yet informal, it captures a sense of shape and form, light and texture with playful reveals and comforting details. Colours combine old and new in carefully entwined stories, harnessing natural tones and contrasting combinations to create interest and energy.

Warm Days, Rainey Nights

Paseo Rainet Street, Austin TX LV Collective
Paseo Rainey Street, Austin TX Photography Charlie McKay

The signatures running through everything we do.

Paseo Multifamily Rainey Street, Austin TX
Paseo Multifamily Rainey Street, Austin TX
Paseo Multifamily Rainey Street, Austin TX

The brand offers an open invitation to everyone and anyone. A community and experience that blends Austin spirit and global culture, heritage and innovation. Where people of all walks of life come together, where well-being becomes everyday, not an aspiration.

 

The photographic and written style captures the rhythm of life in and around the property – at times pacey, at other points calmer and more natural. An inviting presence amidst the bustle of a busy street. Reflecting Rainey’s sense of soulful optimism, it’s alive with possibility, evoking shared experiences and inspiring everyday observations.

Rainey In My Soul

Paseo Multifamily Rainey Street, Austin TX Photography Jackie Lee
Paseo Multifamily Rainey Street, Austin TX
Paseo Multifamily Rainey Street, Austin TX

More Than a Place to Sleep

Room keys unlock more than just a space to sleep. Each Locke is unique in its own special way. But whether in London or Edinburgh, Manchester, Dublin or beyond, you’ll recognise a certain Locke take on things to ensure each stay is like no other. We helped shape the brand experience and articulate the brand hallmarks that run through each property – across the spaces, service style and experiential programming.

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Paseo Multifamily Rainey Street, Austin TX

Coming 2025

Paseo will welcome residents and locals in 2025. Expect local partnerships and stories as the project and brand comes to life. 

Paseo Multifamily Rainey Street, Austin TX

You guys are crushing it, you are so good at this. It just makes me so excited.”

– David Kanne. CEO, LV Collective

Project Scope

Brand Strategy
Property Positioning

Market Communications
Local Brand Activation

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