Putting Wellness
Within Reach
EVEN HOTELS
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Launched in the US in 2012, EVEN Hotels is an upscale brand focused on wellness. Initially centred on active wellness and fitness, the brand’s 2022 refresh expanded to include a broader wellness approach. While active wellness remains central, the updated hallmarks offer more flexibility for a holistic experience, aligning with the brand’s goal to ‘Make Travel More Balanced’.
EVEN Hotels is “Where wellness is within reach,” emphasising its core focus on wellness. With refreshed positioning, enhanced experiences, and flexibility, the brand aims to make wellness accessible to more travellers. Guests can expect spaces for movement, moments to recharge, and nourishing options. There are currently 32 hotels in the US and China, with 27 more in the pipeline.
To support the creative and commercial expansion of EVEN Hotels in the Middle East, AboundStudio was appointed to localise the global brand proposition for the region.
Developing the EVEN Hotels ME Design Guide covering
design, size, adjacencies, and how these design elements translate across properties in the region.
A CELEBRATION OF NARRATIVE, QUALITY & DECADENT DETAILS
Garner is crafted for travellers of all ages who value convenience, a good night’s sleep, and a complimentary hot breakfast. Offering a quality and price point that’s currently unmatched in the market, Garner hotels redefine expectations by focusing on what truly matters to guests. Whether it’s the friendly team, welcoming décor, or the overall ambiance, Garner is all about delivering quality stays at an affordable price.
Garner hotels stand out by embracing character over uniformity. Each property is uniquely designed, ensuring a fresh yet familiar experience. The brand’s design ethos, "Blended Ease," combines practicality with charm. It’s about getting the fundamentals right and layering in charisma – warm textures, adaptable furnishings, and fun elements that make each stay memorable. This approach ensures that whether it’s a light-touch or full refurbishment, each Garner hotel is imbued with its own personality.
Design with Character
Conversions are at the heart of Garner’s design strategy. It means being adaptable and thoughtful in furnishing choices, ensuring comfort while highlighting each property’s unique character. Practical pieces are combined with carefully selected features that bring out the personality of each hotel, creating spaces that are both functional and inviting.
Brought to life with inspiration, examples, design references, and sketches, the project offers a suite of design tools for owners, developers, and designers. These tools are crafted to guide and inspire, rather than dictate, allowing for creative freedom within a structured framework. This approach supports the development and expansion of unique, easy-going stays worldwide.
Function Meets Feeling
With twenty-three hotels open and ninety-four properties in the pipeline, Garner enhances IHG’s rapidly expanding portfolio catering
to the needs of value-driven travellers.
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– XXXXXXX. Job Role, Garner
Acknowledgement of Country.
AboundStudio acknowledge this country's First Nations peoples and their ongoing strength in practising the world's oldest living culture. We acknowledge the Traditional Owners of the lands and waters on which we live and work, and pay our respect to their Elders past, present and emerging.