Wellness, Redefined
EVEN HOTELS
Home to the comfort seekers and avid entertainers; friends and strangers. The just dating couples and 'winging it' parents. The footy obsessed, 'Norf London' geezers and park-run craft coffee chasers. The Saturday morning market goers and art on the heath (with bubbles) kind of people. The free-wheeling lycra clad cyclists, and music lovers heading home from the Roundhouse after an all nighter. The bootcamp bunnies on the hill at sunrise and the popping to Paris fashionistas.
Drawing on in-depth market research in the region and adapted to how today’s traveller integrates well-being into their lifestyle, the work reimagines wellness to be fulfilling, inclusive, and effortlessly personal. From in-room wellness zones and craveable food and drink, to state-of-the-art fitness, recreation, and vibrant social spaces we built on the foundations of the global design approach, refining it to resonate with a more discerning, lifestyle-led guest. mapped out how wellness can show up more naturally across the guest journey – from the first touchpoint to the final wind-down.
This holistic, lifestyle-led approach inspired thoughtfully designed spaces that could evolve with guests’ needs across the day to balance productivity, relaxation, and connection. From quieter pockets of calm to uplifting and energising spaces, we reimagined design adjacencies and public space zoning, design signatures and interior guidance to set a distinct design direction that can effortlessly scale across the region whilst adapting to the unique qualities of each location.
Where lifestyle meets wellness.
ihg.com/evenhotels
Raising the bar of wellness hospitality in the Middle East with a more holistic and community-focused concept and elevated design language in-tune with people and place.
Design Strategy
Design Philosophy & Principles
Design Signatures & Guidance
Design Planning & Visuals
Design Application & Tools
Inspired by biophillic design we took inspiration from the movement and structures found in nature, to inform choices around colour and material, shape and styling. We infused a sense of texture and tactility to bring a deeper sense of comfort and connection to the culture in the region, whilst playful sculptural statements infuse movement and narrative to create uplifting moments across the guest journey.
Through a thoughtful understanding of local lifestyle behaviours in the region and layering elevated aesthetics in to the design toolkit, we helped set a new benchmark for the brand: one that adapts effortlessly across urban and resort locations connecting the brand to both culture and community, whilst staying true to the global ethos.
Inspired by nature.
To bring the vision to life, we visualised each area of the hotel to ground the design thinking into tangible concepts that could guide and inspire the design of future properties.
Social areas that flow seamlessly between connection and calm to create spaces to work, relax, or reset. Restaurant and bars designed to bring the hotel to life with nutritious and indulgent options that offer the perfect place for a morning pick me up, afternoon cooler or long lunch. A high-performance Athletic Studio with zones for strength, cardio, and recovery, and a Soulful Studio and Spa designed to relax and invigorate guests in mindful movement and rejuvenating rituals.
Retreating from the lobby we designed each guest room with a signature wellness zone – offering a choice between in-room fitness gear or calming corners for those looking to unwind. From brand interpretation to spatial layouts, tech-enabled amenities to styling cues, our work considered both the functional and emotional needs of today’s traveller – all the while remaining sympathetic to cultural and market-specific nuances.
Work, rest and relax.
Touchpoints
Following the launch of the EVEN design guide IHG Hotels & Resorts has announced the signing of EVEN Hotel Dammam, a 300-key hotel that will bring its lifestyle wellness-focused brand to the Middle East for the first time.
GUEST BOOK
"We really appreciate the collaboration and partnership. We are excited to now deliver this to the region.“
– Ishani Wasan, Brand Manager, Mainstream Brands IMEAA IHG
Wellness, Redefined.
Raising the bar of wellness hospitality in the Middle East with a more holistic and elevated design concept in-tune with people and place.
Even Hotels
The Convent Is Calling.
Part hotel. Part retreat. Part playground. Positioning Locke at the heart of Lisbon with bold and beautiful communication that celebrate Lisbon life.
Locke De Santa Joana
Left bank Living.
Call it an aparthotel. Call it a pied-à-terre. Call it home. In a district known for its independent spirit, Locke does city-stays differently.
Le Jardin de Verre by Locke
Incredible Occasions.
What makes an occasion one that stays with you for a lifetime? Transforming celebrations from ordinary to extraordinary.
InterContinental Hotels
Easy-going Stays.
Inspiring growth with a flexible design approach that celebrates the unique character of each property and location.
Garner Hotels
With Love, For Life.
From first brick to the last – effortlessly liveable homes, designed and built around the rituals of everyday life, with love and enduring character.
Vabel London
Select Projects
Launched in the US in 2012, EVEN Hotels was built around a simple idea: to put wellness within reach of guests whilst travelling. Initially focused on active wellness, the brand’s recent evolution brings a more holistic promise – one that flexes around how people actually live, rest and travel, to offer lifestyle-led stays that seamlessly balance productivity, relaxation and connection.
With over 40 hotels open in the US and China, and more in the pipeline, AboundStudio were engaged to shape an interior design guide and blueprint for EVEN Hotels in the Middle East. In a region known for its bold vision and unique lifestyle, this was an opportunity to affirm an elevated, premium position and distinct design concept, whilst staying true to the brands global outlook and story.
The result, is a new kind of experience for EVEN Hotels in the Middle East. Designed for travellers who want to live a full and rewarding life, the work positions the brand as a lifestyle destination offering a harmonious blend of adaptive spaces inspired by biophilic design for guests to energise, unwind, or reset.