Life In
All Modes

COVE

A response to the need for a different kind of accommodation and a new way of being. One where boundaries are less distinct, and yet more important than ever. Where simplicity and flexibility is everything - where time is well spent.

In a world of online bookings and mobile check-ins, we wanted to bring warmth and humanity to the brand with a tone and visual language. Collaborating with Milan based illustrator, Carla Di Benedetto we created a series of scenes capturing the adaptability of the properties.

Friendly people to greet you; a virtual team on-tap to help. Together, providing the reassurance you need to truly relax into your stay.

High tech, but human

Now taking bookings and welcoming guests to eight properties across the UK and Europe,

and a pipeline of properties set to open.

Quote mark
Cove embodies the notion of flexible living

– Sleeper Magazine

With an ambition to transform the existing SACO estate in the UK and Europe, and appeal to guests blending business trips, city escapes and family holidays, we worked with the formidable team at edyn, to position and design a next generation of serviced apartments.

In an underwhelming category, this was an opportunity to see things a little differently. Embracing thoughtful, adaptable design inspired by the 'seamless living' and making the most of every moment, and every mode. 

From strategy to identity, experience to interiors, every aspect of the brand is designed to capture an ethos of sanctuary and security. The result, a distinctive visual and verbal language embracing colour and contrast, shape and form. 

From day to night, online to offline, me to we.

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Adaptable Living

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Locally Led

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Human Hosts

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Centre yourself

From coffee to cocktails, music to muses, we worked with the Locke team and partners to establish the experiential brand hallmarks uniquely interpreted by each property. By getting under the skin of the local community, each Locke goes beyond the guidebook bringing together a culturally-curious community – United by mindset, not demography.

© 2021 AboundStudio

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L32/152 St Georges Terrace, Perth WA 6000

Project Scope

Brand Strategy
Brand Design

Brand Identity
Guest Experience
Brand Collateral

Project Collaborators

Illustrations
Carla Di Benedetto

 

Web Development
Crafted

Experience Cove

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Acknowledgement of Country.

AboundStudio acknowledge this country's First Nations peoples and their ongoing strength in practising the world's oldest living culture. We acknowledge the Traditional Owners of the lands and waters on which we live and work, and pay our respect to their Elders past, present and emerging.

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