Life In
All Modes

COVE

Worklife balance has changed and so has the way we travel. A new way to travel.

In a world of online bookings and mobile check-ins, we wanted to bring warmth and humanity to the brand. Collaborating with Milan based illustrator, Carla Di Benedetto to create a series of soulful scenes that capture the adaptability and life of the properties.

High tech, but human

Now taking bookings and welcoming guests to eight properties across the UK and a pipeline of properties set to open across the UK and Europe.

Quote mark
Cove embodies the notion of flexible living

– Sleeper Magazine

With an ambition to transform the existing SACO estate in the UK and Europe and appeal to guests blending business trips, city escapes and family holidays, we worked with the formidable team at edyn, to position and design a next generation of serviced apartments.

In an underwhelming category, this was an opportunity to see things a little differently. Embracing thoughtful, adaptable design and a digitally focused guest journey, the brand strips away the unnecessary to create an effortless experience.​​

From strategy to identity, experience to interiors, every aspect of the brand is designed to capture an ethos of sanctuary, security and comfort. The result, a visual and verbal design language with a distinct sense of colour and contrast, shape and form - inspired by undivided, seamless living and making the most of every moment, and every mode. 

From day to night, online to offline, me to we.

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Adaptable Living

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Locally Led

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Human Hosts

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Centre yourself

From coffee to cocktails, music to muses, we worked with the Locke team and partners to establish the experiential brand hallmarks uniquely interpreted by each property. By getting under the skin of the local community, each Locke goes beyond the guidebook bringing together a culturally-curious community – United by mindset, not demography.

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L32/152 St Georges Terrace, Perth WA 6000

Project Scope

Brand Strategy
Brand Design

Brand Identity
Guest Experience
Brand Collateral

Project Collaborators

Illustrations
Carla Di Benedetto

 

Web Development
Crafted

Experience Cove

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Acknowledgement of Country.

AboundStudio acknowledge this country's First Nations peoples and their ongoing strength in practising the world's oldest living culture. We acknowledge the Traditional Owners of the lands and waters on which we live and work, and pay our respect to their Elders past, present and emerging.

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