Life In
All Modes
COVE
Work-life balance has changed, and Cove has emerged in response to the need for a different kind of accommodation. One where boundaries are less distinct, and yet more important than ever. Where simplicity and flexibility is everything.
Collaborating with Italian illustrator, Carla Di Benedetto, we created a set of scenes, capturing a ‘day in the life of’ the apartments. Selected for her unique eye for architecture and interiors, the illustrations capturing a sense of life and humanity to bring the brand alive.
The design language was translated across the guest experience, interiors and signage. Embodying the same sense of shape and form, colour and contrast found in the identity – creating an uncluttered aesthetic and focused philosophy.
Work-out. Lie-in. Power-up. Shut-down. Whatever mode you’re travelling in, Cove is designed with all the home comforts, but none of the hassle.
With all the things guests care about, rather than every bell and whistle, the brand is disrupting an underwhelming category. The brand was applied across the guest journey, transforming a growing folio of properties from London to Amsterdam.
Cove embodies the notion of flexible living
– Sleeper Magazine
With an ambition to transform the existing SACO estate in the UK and Europe, and appeal to guests blending business trips, city escapes and family holidays, we worked with the formidable team at edyn, to position and design a next generation of serviced apartments.
From strategy to identity, experience to interiors, every aspect of the brand is designed to capture an ethos of sanctuary and security. The result, a distinctive visual and verbal language embracing colour and contrast, shape and form.
Carefully designed serviced apartments that allow you to make the most of every moment, and every mode. Go from day to night, online to offline, me to we. Seamlessly.
Adaptable Living
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Locally Led
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Human Hosts
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Centre yourself
From coffee to cocktails, music to muses, we worked with the Locke team and partners to establish the experiential brand hallmarks uniquely interpreted by each property. By getting under the skin of the local community, each Locke goes beyond the guidebook bringing together a culturally-curious community – United by mindset, not demography.
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We designed the brand proposition around a ‘Life In All Modes’, acting as a creative platform for the brand and inspiring a visual and verbal identity that flows from one mode to the next without interruption.
A refreshing tone of voice and dynamic graphic style, shifts between modes to create a language that is adaptable, uncluttered and human.
These days it's not about clocking in then logging off, presenting then partying, or even weekdays and weekends. It’s about undivided, seamless living.
Acknowledgement of Country.
AboundStudio acknowledge this country's First Nations peoples and their ongoing strength in practising the world's oldest living culture. We acknowledge the Traditional Owners of the lands and waters on which we live and work, and pay our respect to their Elders past, present and emerging.